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PUAs target the most vulnerable people

A pickup artist or PUA is a person who claims he can help incel people get positive IOIs through social manipulation (“game”) or social fraud (“faking it”). Funnily enough, this is the same approach to incel people taken by psychologists, psychiatrists, feminists... and virtually everyone nowadays despite them falsely claiming to hate PUA type advice.

The idea that one can dramatically change ones own personal life in modern America while mostly ignoring fundamental life issues (like ugliness, or poverty) is also an underlying principle of cognitive behavioral therapy ("CBT").

Pick-up-artistry, if it were to work, would promote selfish replication. A PUA would “teach” an Asian manlet that their low sexual market value lies in being too submissive, rather than them being short and Asian.



20th century[edit]

Arguably, the sexual revolution created more opportunities for men to seek casual sexual encounters with promiscuous women, and PUA emerged as a result of that.

PUA arguably started in the late 1960s. The first PUA book was called How to Pick Up Girls! by Eric Weber in 1968. The content of the book was much more basic than today, suggesting that boomers had it easier than us in picking up women. From the 1970s to the 1980s there other, “become a playboy”, type pick up artist guides.

After abstinence-only education, STDs and various other incelizing phenomenon were engineered in the 1980s, many men were having increasingly poor casual sex prospects.

Chapters of the first PUA book.
Things were much simpler in back in the day.


One of the first mainstream PUAs was Ross Jeffries who in the 1990s advocated NLP (neuro-linguistic programming) to attract women, or the technique of influencing female attraction by use of subliminal phrases in conversations. So for instance, the PUA would emphasise the words, “LICK”, and, “MY”, plus, “COCK”, hidden in a conversation stream to supposedly “program” the target to eventually perform fellatio on him.


It has been alleged [1] that the modern incarnation of PUA was engineered by an internet marketer by the name of Eben Pagan (David de Angelo) a member of an internet marketing group known as The Syndicate and author of the PUA manual “Double your Dating”, in which he claims that looks don’t matter at all to women and any AFC (average frustrated chump) who applies his PUA techniques will be able to become a slayer.
PUA remained a niche community until the release of the book “The Game” by journalist Neil Strauss, a semi autobiographical work describing his induction into a PUA circle led by the most famous PUA, the street magician and reality TV star Mystery.
The success of “The Game” resulted in a PUA craze in the mid noughties that lasted until the early 2010s.
Mystery had combined the teachings of get-rich quick marketer David De Angelo with his own interpretation of evolutionary psychology to create his “style” of PUA he creatively dubbed “The Mystery Method”.
R. Don Steele is a baby boomer PUA/male dating coach who developed three “steel ball” techniques to supposedly improve his clients success with women. Two of his three steps basically boil down to a, “firm handshake”, and good posture, and sexual intent as the principles to “getting women”. The incel mass shooter, George Sodini, attended several of his seminars.


It is argued that PUA communities combined with the internet are ultimately responsible for the rise of the Manosphere in general.
Roosh V
RooshV is a blogger and former sex tourist who was a highly influential figure in the manosphere and “game” community.
After originally coming to prominence in the 2000s as a PUA blogger, he wrote various books[2] that detailed his apparent sexual conquests in foreign countries and his advised methods of picking up women. Like many manosphere writers, his writing became increasingly political, and closer to alt-right ideology, in the run-up to the 2016 US presidential elections.
After becoming a “born-again” Oriental Orthodox Christian, he denounced much of his previous writings, and forbade discussion of casual sex on his forum.
Roissy was the sobriquet used by the author of the (now defunct) blog Chateau Heartiste, which was a blog that promoted pick-up artistry (under the name of “game”), anti feminist writings, and also increasingly white nationalism, especially during the run up to the 2016 presidential election.
The first website where what we now know as the Blackpill was widely expoused was the forum puahate.com, whos original purpose was to expose “the lies and scams of the PUA industry”, eventually morphing into a manosphere forum where a major theme emerged of women being primarily attracted to a man’s LMS (looks, money,status) in other words his "objective" value to women in opposition to more vague concepts like personality and game. Contrary to what some media says, the website, however, was not an incel person forum, as there were people of every celibacy status there and there were no subforums on it that self-identified as incel subforums.
The major 2010s extant proponents of PUA were the subreddit R/TRP (which promotes a more holistic approach to PUA, as well as incorporating the concept of female hypergamy) and the PUA company Real Social Dynamics.
Given the advent of the #metoo movement and the rise of online dating, it’s pretty clear the PUA industry is increasingly moribund, but still somewhat influential.

Getting the police called on incel people[edit]

Pick up artists often sell useless “bootcamps”, scamming hopeful incel people out of thousands of dollars and putting them at risk of macing, arrest, and harassment allegations. The first popular PUA book was written by Ross Jeffries and is called How to Get the Women You Desire into Bed. There is a disclaimer on the first few pages warning that the contents could easily get one arrested if acted out fully. RSD PUA Julien Blanc caused mass outrage among feminists online when videos of him choking random women during cold approaches went viral.

Many PUAs also used to advocated more hardcore techniques to break past what they called “last minute resistance” (a woman backing out of prospective sexual intercourse at the last minute) like man-handling the woman or exposing yourself to her, in other words committing acts of legally defined sexual assault. The rise in PUA seems to accompany the rise of people not wanting to pair other people up.

Does “game” work?[edit]

Put two pick-up artists with equal fame and money with normal social skills in a bar. Have them approach an equal number of women, and the better looking guy will “get the girl”. Unless you are a total sperg or you want to lie about your status all the time, your actual looks, money, and status does the talking, not your “game”.


George Sodini is a well known incel victim of pick-up artists.

Incels vs. Pick Up Artists[edit]

The pick up artist scene (now mostly found on r/TRP) has always been at odds with most incel communities. One site that had a lot of incels: PUAhate.com was almost exclusively dedicated to exposing pick up artists during first years of the site. Similarly /r/TRP hates on incel people. The difference is in philosophy.

PUAs (and feminists) think men pick up women through social skills almost exclusively. Self-identified incel people (and others) instead advocate LMS (looks, money, status) theory, but don't guarantee success, only increasing the odds that a woman will pick you when you approach her. Incels and others say that for men that have normal social skills (most men), “game” is a scam, and the only way to improve in the eyes of women sexually is through improving one's looks, money, or status.

Self-identified incel people usually stress looks as the most important. The PUA (and therapy) industry is dependent on trying to make people think they can cheat lookism to a large extent.

Related comic[edit]

PUAs target the most vulnerable people‎

See also[edit]



Pick-up artists

Ross Jeffriesr/TRPReal Social DynamicsRooshVOwen CookPlayer SupremeWinston Wu

MRAs Warren FarrellNatty KadifaMel FeitKaren StraughanHoney Badger RadioAlison TiemanPro-male collective



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