-max (also -maxx or -maxxing) is a suffix used in the incelosphere to denote an effort to improve an aspect of one's life in order to secure sexual and/or romantic intimacy. “Maximize” it.
- Maxing out one’s own appearance. See lookism.
- to improve one’s status.
- to improve one’s financial status.
- a subset of looksmaxxing, wherein beta males and incels (in this case called gymcels) attempt to hit up the gym to achieve a better physique, to "feel better about themselves" and to become more attractive to women, hoping to ascend.
- the act of appearing aggressive and dominant to attract woman.
- Many members of the black incelosphere claim that being brutish is the primary way to achieve mating success with women of African American heritage.
- the act of appearing more like a white-skinned person to appeal to Western beauty standards.